Operating Model
Six stages. One direction of travel.
Each stage has clear entry criteria, a required artifact, and a decision gate. The model is linear at the seams and iterative inside each stage.
01
Intake
- Entry
- A named sponsor and a measurable business problem.
- Artifact
- Signal brief.
- Gate
- Triaged: pursue, park, or route.
02
Discovery
- Entry
- Pursued signal with a hypothesis owner.
- Artifact
- Problem frame + user map.
- Gate
- Testable hypothesis.
03
Rapid Prototype
- Entry
- Testable hypothesis and target user group.
- Artifact
- Working prototype in front of real users.
- Gate
- Learnings and go/no-go.
04
Validation
- Entry
- Prototype with a defined success metric.
- Artifact
- Evidence pack: usage, outcome delta, willingness.
- Gate
- Validated bet or graceful stop.
05
Enterprise Readiness
- Entry
- Validated bet with committed owning team.
- Artifact
- Readiness review: security, scale, ops, cost.
- Gate
- Cleared for handoff.
06
Handoff
- Entry
- Cleared readiness and owner signed on.
- Artifact
- Handoff package + 30/60/90 support plan.
- Gate
- Owned by the receiving team.
Guiding principles
How we make decisions inside the model
Prototype before you debate
Working software creates better conversations than presentations.
Evidence over opinion
Decisions are supported by customer feedback and measurable learning.
AI first
Assume AI can assist every step unless there's a reason it shouldn't.
Build to learn
Every prototype exists to answer questions and reduce uncertainty.
Enterprise-ready thinking
Even early concepts consider security, governance, and operational impact.
Continuous improvement
Every engagement improves the playbooks, templates, and tooling.
See the model in action
The Portfolio shows every live bet by stage — the operating model at work today.